Appresia is a set up marketplace that can systematically convert artistic experiences into new capital so artists may exhibit their works offline and online can exchange the extrinsic value of their artwork with the monetary value given by the audiences. Appresia.com is trying to form a new audience, which we call ‘the 2.0 audience’ who has the awareness to pay a price as an appreciation of their extrinsic value that has been obtained while enjoying a work of art. This confirms that in this online marketplace, we are not degrading artists for receiving money for unsold works, but we are raising the level of the audience by paying what they get for free.

This project was supported as part of Karya Normal Baru 2020 – Jakarta Biennale