Clickbite is a work that exists in the realm of social media, namely on Instagram. @clickbite.project provides photos, videos and mock-up design of food and drinks that uses materials that are reintroduced as potential blocker for the Coronavirus, such as spinach, brocoli, durian, moringa leaves, orange skin, seven types of lodeh (a kind of vegetable soup), pineapple, spices and tempe. Referential news are gathered in linktr.ee/clickbite

Clickbite is a response to the ways that online news platforms commodifies certain edible ingredients as Coronovirus-stopper as their clickbaits—a way to raise the number of clicks for their portal.

Through this project, Benny and Wiky wants to rebrand all these materials that have been compromised in the Internet. This work is a platform for alternative media and marketing strategies for the culinary industry to expand their business.

This work is supported by Dana SAM as part of Karya Normal Baru / New Normal Work 2020 open call, organised by Jakarta Biennale, Biennale Jogja, and Makassar Biennnale.

Clickbite was selected by Makassar Biennale.